Entrepreneur · Operator · Speaker
AviGrondin
I build companies and show entrepreneurs how to use AI to grow theirs. Founder of Variance Marketing, TEDx speaker, and the guy behind the Claude videos in your feed.
About
I started before I was ready.
I was raised by a single mom who worked three jobs to put me through school. That is where the work ethic comes from.
I studied at the Schulich School of Business, worked as a financial analyst at IBM, and started my first company, a valet service, on the side. It grew to 25 drivers before I sold it.
In 2016 I started Variance Marketing. Ten years and 2,500+ brands later it is still my main company, and it is where I test everything I teach. Today I also run a cannabis retail brand, a drone cleaning company and a coaching program, and I post one short video a day on using AI in a real business.
Accomplishments
Ten years, on the record.
Started the agency while working as a financial analyst at IBM. It has now served 2,500+ brands across North America.
Vinicci Valet grew to 25 drivers serving restaurants, hotels, golf courses and venues across Toronto. The same year Variance became a Google Partner and a Meta Marketing Partner, and I spoke at TechTO.
Selected for the Next 36 from a pool of more than 2,000 founders, and gave my TEDx talk at TEDxYorkU.
A retail cannabis brand in Ontario. My story was featured in The Statesman and Thrive Global.
Wrapped a project with one of the best producers of all time, alongside the teams at Orbiiit and LAPSOFLUX.
One Reel on using Claude for LinkedIn passed 1.3M views, and 3 Reels passed 230K views in a single week.
Recent project
On set with Timbaland.
In October 2026 I wrapped a project with Timbaland, one of the best producers of all time, alongside the teams at Orbiiit and LAPSOFLUX.
The way this man understands technology and AI would shock you. He is working on some revolutionary stuff.
Companies
What I run.
Four businesses in four different industries. Each one is a place where I get to test what actually works.
Performance marketing for service businesses across North America: SEO, paid ads and pay-per-lead campaigns. 2,500+ brands served.
A retail cannabis brand based in Ontario, with franchising and consulting for people opening their own stores.
Drone window and exterior cleaning for high-rise, commercial and residential buildings in Toronto.
My coaching program and community for people building a pay-per-lead agency: picking a niche, running the ads, finding lead buyers and scaling.
Also in the portfolio
Speaking
On stage from Toronto to Sydney.
TEDxYorkU, the Schulich School of Business, TechTO, UNSW and more. Keynotes and workshops on AI, marketing and building companies young.
Content
One short video a day.
Each video shows one thing an AI tool can do for a business and how to set it up. 93.7% of the views come from people who did not follow me yet.
Free guides
The guides behind the videos.
Every setup guide I have published, in one place and free: the Harvey sales agent setup, the AI Toolkit, the Claude cheat codes, the LinkedIn skill pack and more.
38 tools for 12 jobs in your business, and what each one costs.
Get it freeThe codes that actually change the answer you get, with the exact line to type.
Get it freeHow to use AI across every part of a business, from ads and SEO to sales, operations and finance.
See the PlaybookWork with me
Four ways we can work together.
Variance Marketing runs your SEO, ads and lead generation. Start with a Scale-Up Session.
Join Pay Per Lead Academy and build your own lead generation business with me.
Keynotes, workshops and fireside chats on AI, marketing and entrepreneurship.
Put your product in front of an audience that asks for the link. Rates are in the media kit.
Start here
Not sure yet? Take the free guides.
They are the fastest way to see how I think and whether my way of working fits your business.